Apple is currently in discussions with Google about a potential partnership to incorporate Google’s cutting-edge artificial intelligence platform, Gemini, into the iPhone, Bloomberg reported on Monday. This collaboration between the rival tech giants could have significant implications for the broader AI industry.
Here are the key points:
- According to Bloomberg’s report, Apple is actively negotiating to license Gemini’s AI models for integration into an upcoming software update for the iPhone, expected later this year.
- This move follows similar discussions Apple had with OpenAI, which is backed by Microsoft and known for its creations like ChatGPT and DALL-E.
- The next version of Apple’s mobile operating system, iOS 18, slated for release later this year, is anticipated to feature enhanced AI capabilities, potentially including an upgraded version of Siri.
- While Apple is developing its own AI tools to operate locally on its devices, integrating Gemini could grant access to Google’s more advanced cloud-based generative AI services, such as chatbots and image generators.
- The deal with Google is still under negotiation, and if it falls through, Apple may explore alternatives like OpenAI or Anthropic.
During Apple’s recent earnings call, CEO Tim Cook hinted at the company’s excitement about generative AI without divulging specifics, suggesting significant developments in this area to come.
Background:
- Despite being competitors in the smartphone market, Apple and Google have maintained a lucrative partnership, with Google paying an estimated $18 billion annually to remain the default search engine on Apple devices.
- This partnership has faced scrutiny, particularly amid Google’s ongoing antitrust case, as it has allowed Google to sustain its dominance in search. A similar collaboration in AI could further bolster Google’s position over competitors like Microsoft, OpenAI, and Meta, inviting regulatory scrutiny.
Notably, Samsung recently announced its Galaxy G24 series of smartphones would utilize Gemini for various AI functionalities, further highlighting Gemini’s relevance in the industry.