Popular tech YouTuber Marques Brownlee, known as MKBHD, has stirred up controversy once again. His latest video, titled “How My Video Gear is Changing!”—a segment on the MKBHD YouTube channel—has faced heavy criticism for being more of a promotional ad than an unbiased review. The video, which prominently features DJI gear, included a clip of Brownlee driving at excessive speeds, a move that has sparked an outcry among viewers.
Fans Question MKBHD’s Objectivity
In this recent video, Brownlee highlights his updated video equipment, but fans were quick to notice that the video leaned heavily toward promoting DJI’s products, casting doubts on its independence. Many felt that what was supposed to be a review turned into a lengthy advertisement. One comment with over 12,000 likes bluntly stated, “This can’t even be considered a sponsored video anymore. It’s literally just a ten-minute advertisement.”
The Controversial Driving Clip
Beyond the sponsorship debate, the video also included a clip of Brownlee speeding in a sports car, allegedly exceeding 95 mph in a 35 mph zone. In the clip, he drove past a sign urging drivers to slow down in areas with children. This part of the video received intense backlash, with fans calling out the recklessness and questioning the example it set for his large audience.
MKBHD Responds to Criticism
Acknowledging the feedback, Brownlee edited the video to remove the controversial clip. He also left a pinned comment addressing viewers’ concerns, stating he removed the “unnecessary driving clip” and that he “hears everyone’s feedback on sponsored videos.” Later, he took to social media platform X (formerly Twitter) to issue a formal apology, admitting that his actions were “absolutely inexcusable and dangerous.”
MKBHD and Sponsored Content: A Growing Debate
This recent incident is part of a trend for MKBHD, who has been expanding his brand beyond traditional tech reviews. In recent months, Brownlee has launched new ventures, including an app and merchandise collaborations, but not without controversy. Just two months ago, he faced backlash for introducing a pricey wallpaper app, which fans criticized as overpriced. After hearing their concerns, he modified the app to better align with users’ feedback.
Navigating Content Creation and Sponsorship
As MKBHD continues to grow his brand, finding a balance between sponsored content and authentic reviews has become increasingly complex. Fans have supported his ventures but also seek transparency and integrity in the content they trust. This recent backlash underscores the importance of maintaining credibility in the competitive digital space.
Brownlee’s response to this situation shows his willingness to listen and adapt. However, as he continues to explore new projects and partnerships, he’ll likely need to prioritize transparency to retain the trust of his loyal audience.