After a four-year break, the highly anticipated Victoria’s Secret Fashion Show makes its grand return in 2024, rekindling its iconic blend of glamour, style, and excitement. This year’s show promises to reflect the brand’s revamped identity and commitment to inclusivity. Broadcast live on Amazon Prime Video and Amazon Live at 7 p.m. ET on Tuesday, this event is set to reclaim its place as one of fashion’s most talked-about spectacles.
The Return of the Victoria’s Secret Fashion Show
The Victoria’s Secret Fashion Show was once a staple in fashion culture, but after facing dwindling ratings and controversies, the brand took a step back in 2019. Last year, it made a cautious comeback with a reimagined filmed version on Prime Video, offering a sneak peek of its new direction. Now, the full runway experience is back, live from New York City, reflecting the brand’s updated values.
The Evolution of Victoria’s Secret: From Controversy to Comeback
Victoria’s Secret has been through turbulent times. In 2020, a New York Times investigation revealed a culture of misogyny within the company, triggering widespread backlash. The brand’s former parent company, L Brands, promised improvements, stating that significant efforts were made to enhance corporate governance and workplace culture.
Another critical point of contention came in 2018 when former L Brands executive Ed Razek said the runway show shouldn’t include transgender models, sparking accusations of exclusion. Victoria’s Secret has since undergone major changes. Splitting from L Brands in 2021, the company has actively worked to overhaul its image by embracing diversity and body positivity.
What Makes the 2024 Show Different?
Victoria’s Secret is taking a firm stand on inclusivity this year. The brand has emphasized that this show will reflect “who we are today”—a brand that celebrates all women, regardless of size, shape, or background. In a statement released in May, the company said, “We’ve read the comments and heard you. The Victoria’s Secret Fashion Show is BACK and will reflect who we are today.”
The show promises a mix of everything fans love—glamour, wings, runway drama, and musical performances—with an added focus on diversity and representation. Victoria’s Secret is committed to moving away from an “exclusionary view of what’s sexy” and towards celebrating women through every stage of their lives.
How and Where to Watch the 2024 Victoria’s Secret Fashion Show
The 2024 Victoria’s Secret Fashion Show will be broadcast live on Amazon Prime Video and Amazon Live at 7 p.m. ET. For those who prefer social media, you can also catch the show on Victoria’s Secret’s Instagram, TikTok, and YouTube channels.
For added excitement, a Pink Carpet pre-show will kick off at 6:30 p.m. ET, hosted by social media star Tefi Pessoa and model Olivia Culpo. Fans can expect exclusive interviews, behind-the-scenes moments, and a sneak peek at the night’s most glamorous outfits.
The 2024 Runway Lineup: Who’s Walking?
A blend of Victoria’s Secret veterans and newcomers will grace the runway this year. Familiar faces like Gigi Hadid, Mayowa Nicholas, Barbara Palvin, Behati Prinsloo, Jasmine Tookes, and Adriana Lima are all set to return. Joining them will be models who represent the brand’s newfound commitment to body positivity, including Ashley Graham, Paloma Elsesser, and Devyn Garcia.
In a thrilling comeback, Tyra Banks—the former host of America’s Next Top Model—will walk in her first Victoria’s Secret Fashion Show in 20 years. Banks, who helped redefine beauty standards during her career, shared her excitement, saying, “It feels crazy being back on the Victoria’s Secret runway. I mean, like, ‘cray cray good!'”
Who’s Performing? An All-Female Lineup
This year’s show is all about celebrating women, and the musical performances reflect that. For the first time ever, the show will feature an all-women lineup, headlined by none other than Cher. Victoria’s Secret made the announcement with a post that read, “It’s a woman’s world, so it’s understood that you can’t have a fashion show without the mother of fashion herself—@Cher!”
Also taking the stage will be K-pop star Lisa and rising singer-songwriter Tyla, adding an exciting global flavor to the event.
The Future of the Victoria’s Secret Fashion Show
This year’s Victoria’s Secret Fashion Show marks a significant moment in the brand’s history. It’s not just about fashion—it’s about the brand’s ongoing journey toward inclusivity and empowering all women. With a renewed focus on diversity, representation, and sustainability, the show aims to lead the conversation around beauty standards in the fashion industry.
So, tune in on Tuesday at 7 p.m. ET for what’s sure to be a night of glitz, glamour, and groundbreaking moments as Victoria’s Secret returns to the runway with a fresh perspective.